Personal alarm

For the elderly in the home environment.

The objective of this project was to prepare and roll out the introduction of a new service for a major assistive technology provider. Together with The Acceleration Group, White Spot Consultancy has set up and rolled out the complete “go-to-market” strategy.

The project covered all relevant topics:

  • Target group determination, concept offer, planning.
  • Proposition structure, pricing (competitive analysis, price elasticity, premium), business case (price/volume mix, growth plan, milestones, inventories, investment).
  • Distribution (partners, service level, GDPR), channel economics (online/offline, direct/indirect), operating model and fees.
  • Customer journey and loyalty (customer loyalty and growth, creating ambassadors, registering, and enriching customer base).
  • Marketing communication campaign (online/offline, print, communication message, budget, free publicity), phasing of the campaign, conversion objectives.
  • Market introduction and handover to client.

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Ambition. Passion. Result.

When you choose the services of White Spot, you can count on the collaboration to be filled with the ambition to exceed your expectations, the passion to take on your assignment with a lot of energy and to come to a resounding result together.

Get in touch
Mark Monteiro - White Spot Consultancy - Healthcare companies